Kūkulu Ola - HTA Living Hawaiian Culture Program

A successful, sustainable tourism industry in Hawaii honors Hawaii’s host culture, its people and their history; protects its unique natural environment; and engages local communities.  People from all over the world representing many different cultures have made Hawaii their home and have helped to make Hawaii a top visitor destination.  However, Native Hawaiians and their "host culture" are what continue to make Hawaii unique and different from other destinations around the world.

Click here to read more about the Hawaiian Culture initiative within the Hawaii Tourism Strategic Plan 2005-2015.

For the entire Hawaii Tourism Strategic Plan 2005-2015, click Hawaii Tourism Strategic Plan 2005-2015.

For a listing of awardees for 2008, click 2008 HTA LHCP Awards.